Food Business News Mentions First Insight | Kroger Private Label Product Launch to Focus on Protein
A new study by consumer insight technology firm First Insight Inc. found that, of more than 1,200 adults polled, 34% said they’re more likely to shop at a retailer specifically because of its private label offerings. Furthermore, 45% said they’ve permanently switched from a national brand to a private label when the private brand product met or exceeded their expectations.
Read the full article on Food Business News.
