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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about CPG:

Press Coverage

Gen Z Still Chooses National Brands, But Pays Less Attention to Them: Report

Press Coverage

Gen Z Favors Private Label, Premium and D2C Products

Press Coverage

Gen Z Prefers National Brands, But Shifts Spending Across Categories

Press Coverage

59% of Gen Z Cut Back On Groceries to Splurge On Beauty and Wellness

Press Coverage

Gen Z Trading Down On Household Staples to Splurge on Health, Wellness and Beauty

Press Coverage

Study Finds Gen Z Still Prefers National Brands, But Shifts Spending Across Categories

Press Coverage

Survey: Gen Z Shoppers Pay Premiums For Health & Wellness, Beauty Products

Press Coverage

Private Label Sales Hit A Record $283 Billion in 2025

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5 Questions Every CPG Brand Must Ask Before Launching a New Product

Press Coverage

Private Label Just Stole the Aisle

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Private Labels Go Mainstream in Everyday Essentials

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Private Labels Challenge Dupes as Consumers Pull Back on Beauty Spending

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