EMARKETER Mentions First Insight | McCormick Strikes Deal to Acquire Unilever's Food Business
Companies expect megamergers to bring scale and unlock cost synergies, but all too often they create unwieldy organizations that struggle to innovate quickly enough to stay relevant with consumers. That is one reason why large foodmakers are losing share to private labels and insurgent brands, which are more attuned to shoppers’ needs and tastes and can move faster to take advantage of gaps in the market. More than half of US adults (56%) commonly purchase private label grocery and food and beverage products, making it by far the most popular category for trading down, according to a First Insight survey—underscoring that brand name alone does not guarantee reliable sales.
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