Customer Experience Management Solution

Create the Experience, Don’t Just Read
About It Afterward

  • Reduce customer service inquiries through customer-optimized descriptions
  • Increase market demand >2x through customer-informed pricing
  • Engage customers globally with 35+ language/currency combinations
  • 10% increase in online conversion
  • 80% Improvement in New Offering Success Rate
  • Access 100M+ Respondents Globally in Over 150 Countries

Maximize Satisfaction by Anticipating Your Customers’ Needs


You can craft the best experiences when you know what your customers want and how they will react.

First Insight helps you engage your target consumers right from the start of the customer journey, so you can make the decisions that will maximize customer loyalty and drive business results.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations

Listen To - And Act On -
the Voice of Your Customer

  • ✓ Identify The Best Initiatives Before You Roll Them Out.

    Whether your customers will experience your products, services, advertising, or channel, let them help define the experience they want. Then you can launch with confidence.

  • ✓ Actionable Data – Based on Voice of the Customer

    First Insight gathers data from hundreds or thousands of customers, analyzes the data, and summarizes the results so that you know easily and quickly what decisions to make.

  • ✓ Easy as 1 – 2 – 3

    Plan. Engage. Analyze. With First Insight’s proven customer engagement process, we make it easy to address tough business decisions where intuition and guessing are not enough.

How It Works

First Insight’s Next-Gen Brand Experience Management Software provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Our platform and decision-making software leverage analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening


Meet Them Where They Are

Engage Customers On Their Terms

Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.

Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
The Wharton Baker Retailing Center

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed & Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Consumer Sustainability Survey 2021

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.


80% Up to 80% improvement in new product success rates
100+ Access to over 100 million respondents globally in more than 150 countries
10+ 10+ Years of Data and Experience

From Startups to Global Brands, Our Customers Get Results


No CRM Database? No Problem.

First Insight partners with the world leaders in third-party email panels to give you access to hundreds of millions of respondents globally, with precise targeting capabilities.

Why First Insight?

icon-startup-purple Proven Value
  • 150+ Customers
  • Business Expertise & Ability To Operationalize
  • Actionable Data And Value Tracking
  • SOC 2, GDPR, CCPA Compliant
icon-leading-techonology-purple Leading Technology
  • Speed & Scale
  • 10+ Years of Data + Machine Learning + Price Elasticity
  • Recognized By Gartner, IDC, Forrester
icon-easy-finger-purple Easy to Use & Integrate
  • Get Started With No IT Impact
  • Scalable Platform & Multipoint Integration
  • Partnerships With Major Tech Providers & Consulting Firms
  • Global & Mobile

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.