


First Insight helps you engage your target consumers right from the start of the customer journey, so you can make the decisions that will maximize customer loyalty and drive business results.
Whether your customers will experience your products, services, advertising, or channel, let them help define the experience they want. Then you can launch with confidence.
First Insight gathers data from hundreds or thousands of customers, analyzes the data, and summarizes the results so that you know easily and quickly what decisions to make.
Plan. Engage. Analyze. With First Insight’s proven customer engagement process, we make it easy to address tough business decisions where intuition and guessing are not enough.
First Insight’s Next-Gen Brand Experience Management Software provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Our platform and decision-making software leverage analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.
Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the InfographicWe partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the ReportThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn moreLearn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-bookAs one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & HighlightsWhile the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
Read the Case StudyArtificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
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First Insight partners with the world leaders in third-party email panels to give you access to hundreds of millions of respondents globally, with precise targeting capabilities.
Get the insight. Schedule a free demo today.
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