InsightSUITE from First Insight combines the
Voice of the Customer with predictive analytics

  • Over 500 million data points
  • 99.999% experience management platform up-time
  • 80% Improvement in New Offering Success Rate
  • 10+ Years of Aggregated Data and Experience
  • 9% Increase in Gross Margin
  • Achieve 10-15X ROI on XM Initiatives

The Proven Experience Management Platform for Bringing the Voice of the Customer to Experience Creation


Designed for all who develop, market, sell, and support products and services, the InsightSUITE Next-Gen Experience Management Platform gathers first-party data via digital engagements and processes it through proprietary algorithms to provide predictive results.

Across all sectors worldwide, First Insight provides actionable data so you can make the best decisions for your business, your customers, and your employees.

The First Insight Advantage:

  • Pioneer and Market Leader – Introduced from the fast-moving world of retail fashion, our software is designed to help you make informed decisions quickly
  • Predictive, not Reactive - Proven, predictive, actionable data, even on new employee programs or offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, actionable results within 24-48 hours
  • Scalable - Enterprise platform supporting many of the world’s largest brands in daily operations

Listen To - And Act On -
the Voice of Your Customer

  • ✓ Engage - Listen - Understand

    iCX, InsightSUITE’s digital engagement module, lets you engage prospects, consumers, customers, and employees via a simple and immersive, browser-based user experience.

    iCX gathers feedback via survey questions, sentiment ratings, valuations, and open comments. Enterprises can customize the engagement with their own branding, incentives, and links all within one integrated platform.

  • ✓ Proven, Predictive, Efficient

    InsightSUITE’s predictive analytics engine uses human computational modeling and Bayesian models to minimize the number of responses necessary for statistically valid results, making the experience management effort more accurate, less expensive, and faster than other research methods.

  • ✓ Expert Account Support

    Your First Insight Account Manager is an experienced partner committed to your success, not just a sales rep looking for the upsell. Our team members have the skills and the will to help you operationalize the InsightSUITE platform successfully and maximize the value to your business.

Want To Learn More?

Get all your questions answered. Learn how First Insight works, get pricing details, and see our platform in action.

How It Works

First Insight’s Next-Gen Brand Experience Management Software provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Our platform and decision-making software leverage analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening


Meet Them Where They Are

Engage Customers On Their Terms

Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.

Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.


Leader in Proven ROI

Track the Value Driven By Your Decisions

The InsightSUITE platform provides integrated decision- and value-tracking capabilities so you can close the loop on experience alternatives tested. By matching decisions with outcomes, you can measure the impact on your business.

First Insight is the industry leader in proven, demonstrated ROI from experience management initiatives.

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
The Wharton Baker Retailing Center

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed & Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Consumer Sustainability Survey 2021

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Software On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80% Up to 80% improvement in new product success rates
100+ Access to over 100 million respondents globally in more than 150 countries
10+ 10+ Years of Data and Experience

From Startups to Global Brands, Our Customers Get Results


The Enterprise-Grade Solution

Secure, Reliable Ecosystem Access
Supports Your Business Growth

Security and Privacy – InsightSUITE experience management platform complies with GDPR,CCPA andSOC 2 guidelines, ensuring your company’s data, as well as those of your customers and employees, are private and secure.

Technology Ecosystem Integrations - InsightSUITE’s REST API enables two-way workflow integration with enterprise applications — from BI and CRM apps to PLM, eComm, DAM, Financial and ERP systems.

Scalability and Reliability – InsightSUITE is a robust, cloud-based experience management platform that scales in users, engagements, and items tested while offering high availability and reliability.

Why First Insight?

icon-startup-purple Proven Value
  • 150+ Customers
  • Business Expertise & Ability To Operationalize
  • Actionable Data and Value Tracking
  • SOC 2, GDPR, CCPA Compliant
icon-leading-techonology-purple Leading Technology
  • Speed & Scale
  • 10+ Years of Data + Machine Learning + Price Elasticity
  • Recognized By Gartner, IDC, Forrester
icon-easy-finger-purple Easy to Use & Integrate
  • Get Started With No IT Impact
  • Scalable Platform & Multipoint Integration
  • Partnerships With Major Tech Providers & Consulting Firms
  • Global & Mobile

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo of our platform today.