Experience Management

Create the Products and Solutions Customers Love - and Realize Higher New Offering Success Rates

  • 40% reduction in sample costs
  • Increase revenues 20% with whitespace products
  • Capture 10% Price Uplift for Sustainability
  • 40% inventory reduction while increasing sales by 6%
  • 80% Improvement in New Offering Success Rate
  • Cut 40% on product development

Right Offering - Right Price - Right Customer

Mac+PhoneCustomer Driven Experiences

New products and services are the lifeblood of most businesses, but over half of them fail. Creating new offerings that customers love is easiest when you ask them in advance what they want and how they value the alternatives. 

First Insight utilizes real-time data analytics and customer feedback to help you identify winning concepts and designs and optimize offerings before costly investment decisions are made.

The First Insight Advantage:

  • Pioneer and Market Leader - Proven, predictive, actionable data, even on new offerings with no history
  • Unparalleled Value - Lowest total cost provider and highest demonstrated ROI
  • Faster and Easier to use - Up and running in days, Actionable results within 24-48 hours
  • Scalable - Enterprise solution supporting many of the world’s largest brands in daily operations

Listen To - And Act On -
the Voice of Your Customer

  • ✓ Pick the Winners

    Select new offerings with confidence, armed with predictive consumer data. Choose more winning concepts and eliminate under-performers before investments are made.

  • ✓ Right-First-Time Pricing

    Determine which pricing strategy will capture the most market share and maximize revenue and margin. Understand which price promotions and bundles will drive the consumer behavior you desire.

  • ✓ Delight Your Customers with Targeted Offerings

    Understand your customer segments, personas, and channels and which offerings resonate with them. Learn the needs of prospective customers in new target segments, not just your current customers.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening


Meet Them Where They Are

Engage Customers On Their Terms

Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.

Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.


Get It Right - Then Press Go

Pre-Launch Validation

A lot can change while you’re preparing your offering for launch, from packaging to channel to price point. And customer needs and preferences are shifting constantly and faster than ever.  

In 24-48 hours you can validate your final product or service and launch with confidence.


Emerging Stronger With Customer-Centric Digitalization

Learn how companies are leveraging the COVID-19 crisis as a catalyst to strengthen their digital fountations

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Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

80% Up to 80% improvement in new product success rates
100+ Access to over 100 million respondents globally in more than 150 countries
10+ 10+ Years of Data and Experience

From Startups to Global Brands, Our Customers Get Results


No Sales History? No Problem.

First Insight combines predictive analytics with historical sales data and Voice of the Customer inputs to provide forecasts for new offerings where no trend line exists.

Why First Insight?

Proven Value
  • 150+ Customers
  • Business Expertise & Ability To Operationalize
  • Actionable Data and Value Tracking
  • SOC 2, GDPR, CCPA Compliant
Leading Technology
  • Speed & Scale
  • 10+ Years of Data + Machine Learning + Price Elasticity
  • Recognized By Gartner, IDC, Forrester
Easy to Use & Integrate
  • Get Started With No IT Impact
  • Scalable Platform & Multipoint Integration
  • Partnerships With Major Tech Providers & Consulting Firms
  • Global & Mobile

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.