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New products and services are the lifeblood of most businesses, but over half of them fail. Creating new offerings that customers love is easiest when you ask them in advance what they want and how they value the alternatives.
First Insight software utilizes real-time data analytics and customer feedback to help you identify winning concepts and designs and optimize offerings before costly investment decisions are made.
Select new offerings with confidence, armed with predictive consumer data collected on our InsightSuite platform. Choose more winning concepts and eliminate under-performers before investments are made.
Determine which pricing strategy will capture the most market share and maximize revenue and margin. Understand which price promotions and bundles will drive the consumer behavior you desire. Actionable results for products and services including retail, wholesale, B2B, SaaS and many other product types.
Understand your customer segments, personas, and channels. Discover which offerings resonate with them. Learn the needs of prospective customers in new target segments, not just your current customers.
First Insight’s Next-Gen Brand Experience Management Software provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Our platform and decision-making software leverage analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.
Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.
A lot can change while you’re preparing your offering for launch, from packaging to channel to price point. And customer needs and preferences are shifting constantly and faster than ever.
In 24-48 hours you can validate your final retail product or service and launch with confidence.
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.View the Webinar & Highlights
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.Read the Case Study
Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary platform uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
Our product experience management software is designed to support your business regardless of the level of access you have to your customers.
First Insight partners with the world leaders in third-party online survey panels to give you access to hundreds of millions of respondents globally, with precise targeting and segmenting capabilities.
Gain the insight you need, even if you can’t ask your customers directly.