New products and services are the lifeblood of most businesses, but over half of them fail. Creating new offerings that customers love is easiest when you ask them in advance what they want and how they value the alternatives.
First Insight software utilizes real-time data analytics and customer feedback to help you identify winning concepts and designs and optimize offerings before costly investment decisions are made.
Pick the Winners
Select new offerings with confidence, armed with predictive consumer data collected on our InsightSuite platform. Choose more winning concepts and eliminate under-performers before investments are made.
Right-First-Time Pricing
Determine which pricing strategy will capture the most market share and maximize revenue and margin. Understand which price promotions and bundles will drive the consumer behavior you desire. Actionable results for products and services including retail, wholesale, B2B, SaaS and many other product types.
Delight Your Customers with Targeted Offerings
Understand your customer segments, personas, and channels. Discover which offerings resonate with them. Learn the needs of prospective customers in new target segments, not just your current customers.
Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.
Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.
A lot can change while you’re preparing your offering for launch, from packaging to channel to price point. And customer needs and preferences are shifting constantly and faster than ever.
In 24-48 hours you can validate your final retail product or service and launch with confidence.
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
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We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
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The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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Our product experience management software is designed to support your business regardless of the level of access you have to your customers.
First Insight partners with the world leaders in third-party online survey panels to give you access to hundreds of millions of respondents globally, with precise targeting and segmenting capabilities.
Gain the insight you need, even if you can’t ask your customers directly.
Proven Value
Leading Technology
Easy to Use & Integrate
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