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New products and services are the lifeblood of most businesses, but over half of them fail. Creating new offerings that customers love is easiest when you ask them in advance what they want and how they value the alternatives.
First Insight utilizes real-time data analytics and customer feedback to help you identify winning concepts and designs and optimize offerings before costly investment decisions are made.
Select new offerings with confidence, armed with predictive consumer data. Choose more winning concepts and eliminate under-performers before investments are made.
Determine which pricing strategy will capture the most market share and maximize revenue and margin. Understand which price promotions and bundles will drive the consumer behavior you desire.
Understand your customer segments, personas, and channels and which offerings resonate with them. Learn the needs of prospective customers in new target segments, not just your current customers.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Engage your customers where they are. Reach them via any medium and ask them for specific feedback – across dozens of countries, languages and currencies.
Engage current customers as well as new, white-space customers that you want to target for growth. Segment the results by target demographics and personas.
A lot can change while you’re preparing your offering for launch, from packaging to channel to price point. And customer needs and preferences are shifting constantly and faster than ever.
In 24-48 hours you can validate your final product or service and launch with confidence.
Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
First Insight combines predictive analytics with historical sales data and Voice of the Customer inputs to provide forecasts for new offerings where no trend line exists.