Markdowns erode margins, profit, and eventually, your brand image. With First Insight, retailers are reducing the frequency of product markdowns through improved pricing strategies. Fueled by First Insight's proprietary predictive analytics and consumer insights. Product success starts long before your products hit the market. Price your products right from day 1.
More and more, retailers are falling into a cadence of using discounts to attract consumers. First Insight's report, Markdown Mania: Consumer...
Customer Use Case
First Insight has a proven solution that allows you to test new products early in the development process, enabling you to select the best products and price them right.
By selecting the right products and pricing them based on consumer feedback, First Insight enables you to:
Department | Markdown Percentage Pre-First Insight |
Markdown Percentage With First Insight |
Reduction in Markdowns with First Insight |
---|---|---|---|
Women's Footwear | 20% | 18% | 11% |
Men's Trousers | 17% | 12% | 33% |
Underwear | 30% | 21% | 30% |
Lingerie | 27% | 14% | 46% |
Women's Knitwear | 27% | 26% | 4% |
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