Reduce Product Markdowns - Business Challenges | First Insight

Avoiding excessive markdowns begins with First Insight

Markdowns erode margins, profit, and eventually, your brand image. With First Insight, retailers are reducing the frequency of product markdowns through improved pricing strategies. Fueled by First Insight's proprietary predictive analytics and consumer insights. Product success starts long before your products hit the market. Price your products right from day 1.

Markdown Mania: Consumer Perspectives on Retail Discounting Strategies

By First Insight

More and more, retailers are falling into a cadence of using discounts to attract consumers. First Insight's report, Markdown Mania: Consumer...

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Customer Use Case

First Insight has a proven solution that allows you to test new products early in the development process, enabling you to select the best products and price them right.

By selecting the right products and pricing them based on consumer feedback, First Insight enables you to:

Increase the percentage of full-price sales
Eliminate poor performing products before they go to market
Decrease your markdown rate by up to 25%

Department	Markdown Percentage Pre-First Insight	Markdown Percentage With First Insight	Reduction in Markdowns with First Insight
Women's Footwear	20%	18%	11%
Men's Trousers	17%	12%	33%
Underwear	30%	21%	30%
Lingerie	27%	14%	46%
Women's Knitwear	27%	26%	4%

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