Challenges and Solutions

Although our customers’ business types vary, the challenges they face are recurring themes in the retail industry.

First Insight is transforming the industry by addressing common retail problems


Reduce Markdowns

Avoiding excessive markdowns begins with First Insight

Markdowns erode margins, profit, and, eventually, your brand image. With First Insight, retailers are reducing the magnitude and frequency of product markdowns through improved pricing strategies, fueled by First Insight's proprietary predictive analytics and consumer insights. Product success starts long before your products hit the market. Price your products right from the start.

Set Entry Price Points

First Insight helps brands & retailers accurately price new products from day one

The First Insight software solution provides a prediction of relative demand at each price point, allowing for a more comprehensive product pricing strategy. Plan your pricing and promotional strategies to maximize sell-through of new products with no sales history.


Reduce Store Testing

Maximize Your Testing ROI

With real-time customer feedback, our results are proven to be 50-100% more accurate than in-store testing and are delivered with speed and scale through our retail business analytics platform.


Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.


Improve Product Success Rates

Sell the Products your Customers Want to Buy

New products are the lifeblood of retail. With First Insight's predictive analytics and the voice of the customer you can be sure your new products are brought to market with success. Get the most out of each sale by maximizing margins and sales potential.


Improve Forecast Accuracy

Improve Inventory and Demand Forecasting With First Insight

First Insight gives you actionable consumer-driven data through predictive analytics to significantly increase your forecast accuracy. By integrating this information into your planning systems, you can add the Voice of the Customer to your historical and trend data for a more efficient inventory strategy. Rationalize lines and SKUs to do more with less and make your inventory work harder for you than ever before.


Inform Design Decisions

Data-Supplemented Design Decisions with First Insight

The First Insight solution gives you actionable consumer insight and predictive analytics into consumer demand and value perception for your new products, helping you make data-driven decisions at every touch-point within your product development process. 


Improve Speed to Market

Your customers want the right new products right now, and speed is the key to retail success

In today’s fast-changing retail landscape, retailers and brands don’t have time to conduct lengthy in-store testing with questionable results. Speed to market and accurate testing is the difference between original and differentiated products and those that missed the mark, yesterday.

First Insight’s InsightSuite Platform allows retailers and brands to increase speed to market and make the right product decisions by providing actionable, accurate product test results within 24 - 48 hours.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results


The Rising Tide In A Retail 'Sea of Sameness'

Learn how Randa is increasing revenue and sell-through and decresing erosion using customer-driven analytics. First Insight's predictive tools have guided Randa to make smart decisions, fast, to shave months from their time to market.

Watch the Webinar

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.