First Insight conducted a consumer survey on shopping habits, purchase behavior and influences driving purchase decisions. The results indicated that men are shopping more than women across most online and traditional retail channels and are embracing technology for shopping and researching prices more than women.
The survey found that:
The Rise of the New Male Power Shopper
Men Are More Likely Than Women to Check Prices Online Before...
Male Shoppers Are More Likely to Check Prices on Amazon for a Deal
The new ‘power shopper’ is…
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