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Watch the exclusive webinar with Alex Del Cielo, CEO of Camuto Group and Gretchen Jezerc, VP of Marketing for First Insight, as they discuss how incorporating predictive analytics and the voice of the customer into assortment mix decisions is enabling Camuto to sell more products at full price and minimize the need for heavy promotion.
"In the past, this boot would have been out there and in our inventory. We would’ve had to mark it down and it would have cost us a lot of money. We were able to avoid that…"
Alex Del Cielo addresses the significant sales increases that are realized on items tested through First Insight vs. non-tested items.
“There was a very large increase [in average sales] on the tested items. With a program like [First Insight], you want to see results. We’re seeing results from this.”
Alex Del Cielo discusses the supply chain challenges facing the Camuto Group and others within the wholesale and retail industry.
"It’s becoming harder and harder to get the product out as quickly as the customer is looking for it. So we wanted a way of testing our product before the manufacturing cycle — this proved to be the right tool for us."
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