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Vera Spanheimer, head of CRM at s.Oliver, and Jim Shea, chief commercial officer at First Insight, discuss:
"The First Insight tool enables us [to get] very valuable insight by first finding the experts in the crowd, leveraging the voice of the customer and predicitive analytics and...identifying winners as well as underperformers. We are planning to expand the testing for different brands within our group, testing more categories."
- Vera Spanheimer, Head of CRM at s.Oliver
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