Introducing More Winning Products—Faster—with Pre-Season Customer Analytics
Vera Spanheimer, head of CRM at s.Oliver, and Jim Shea, chief commercial officer at First Insight, discuss:
How s.Oliver improved its speed to market by identifying the right products, and avoiding underperformers, early in the new product development process
How they are improving margins both in-store and online
How to reduce the risk involved in new product development using predictive analytics
Clips from the Webinar
Realizing Margin Improvements by Investing in Winning Products
Customer Centricity and how First Insight IS HELPING TO CREATE the Future at s.Oliver
"The First Insight tool enables us [to get] very valuable insight by first finding the experts in the crowd, leveraging the voice of the customer and predicitive analytics and...identifying winners as well as underperformers. We are planning to expand the testing for different brands within our group, testing more categories."
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