Dan Post Boot Camp: Digital Product Testing Drives Speed, Sell-in and New Style Success

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Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles. Hear how Dan Post is:

  • Leveraging data to reduce development and sample costs and increase speed to market
  • Listening to the Voice of the Customer to improve accuracy in creating and pricing winning styles in challenging segments amid the COVID pandemic
  • Selling-In with confidence using win-win data to make the case for new styles

If you would like to request the presentation deck please contact Marketing Manager Sarah Efremenko at sarah.efremenko@firstinsight.com.

Highlight Clips

Saving Time and Money within the Product Development Cycle


Optimizing Assortments to Get the Right Product to the Right Consumers


Supporting Sell-in to Retailers by Leveraging First Insight Results


Testing Consumer Value Perception Using First Insight


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