Webinars

FDRA + First Insight Consumer Sustainability Survey 2021


The first industry-wide consumer study on shoe sustainability. This survey was built with input from 100 shoe companies.

Sustainability is the hottest topic in footwear. It is also the most challenging. Shoe companies must not only transform operations, processes and products to be more environmentally friendly - they must also clearly communicate that to consumers. 

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize. These results provide companies with intelligence to build strategic marketing campaigns around and better focus operational efforts.

See the executive summary sheet with “Six Smart Takeaways” here, read our press release, and download the report for more details.

Download the full webinar to hear from Gretchen Jezerc, SVP Marketing and FDRA's SVP Andy Polk discuss the importance of sustainability, how much consumers are willing to pay for sustainable shoes, and much more.

First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today's toughest business challenges.

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