Reports & Whitepapers

FDRA + FIRST INSIGHT Consumer Sustainability Survey 2021

FDRA-Shoe-Sustainability-Report-tile

Inside this Report:

The first industry-wide consumer survey on shoe sustainability. This survey was built with input from 100 shoe companies.

Sustainability is the hottest topic in footwear. It is also the most challenging. Shoe companies must not only transform operations, processes and products to be more environmentally friendly - they must also clearly communicate that to consumers. 

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases best resonate, and what areas they should prioritize when it comes to actual sales. These results provide companies with intelligence to build strategic marketing campaigns around and better focus operational efforts.

See the executive summary sheet with “Six Smart Takeaways” here and read our press release for more details.

Download our report for a deeper look to understand the importance of sustainability, how much consumers are willing to pay for sustainable shoes, and much more.

First Insight is committed to customer understanding and offers customer-driven predictive analytics solutions for today's toughest business challenges.

COVID-19 has accelerated sustainability initiatives for retailers around the world. First Insight helps retailers reduce waste by using digital product testing and predictive analytics to refine buys and eliminate poor performers before you invest. Learn more about how First Insight can help kick-start sustainability initiatives.

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Methodology:

For questions please email Senior Marketing Manager sarah.efremenko@firstinsight.com.  

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