How Hotter Shoes is Leveraging Insight-led Strategies and VOC Software

Greg Petro, CEO of First Insight and Ian Watson, CEO of Hotter Shoes presented at the Drapers Fashion Forum 2021, discussing how insight-led strategies can avoid costs, drive sales and mitigate supply challenges in fashion retail. The fireside chat was moderated by Drapers Fashion Editor, Gabriele Dirvanauskas.


This discussion answers key questions such as:

  • How voice-of-customer (VOC) software helps companies mitigate supply chain risk.
  • How insight-led strategies helped Hotter Shoes emerge stronger during economic disruption.
  • The role VOC tools play in selecting winning products and reducing waste.
  • How retail assortment optimization software helps companies operate more sustainably. 

"Using First Insight allowed us to achieve single-digit end-of-season inventory for the first time in Hotter's history. We were able to get the demand plan right at the beginning to reduce markdowns and waste, which contributes to a more sustainable economy."

- Ian Watson, CEO, Hotter Shoes

Watch the Discussion with Hotter Shoes and First Insight.

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