The customer knows best. And to succeed in today's market, you just have to listen to them. In this webinar replay, Elaine Wheeler, Head of Digital Product Development at Marks and Spencer, and Peter Jeavons, VP & GM, EMEA at First Insight, discuss how Marks and Spencer is leveraging "Voice of the Customer" data to inform product design, selection, pricing, and planning decisions in over 50 departments across their organization.
Highlights from the Webinar Session
Why Did M&S Decide to work with First Insight?
Adjusting Buys Based of First Insight's Predicted Value Score
Using Customer Feedback to Adjust Designs for Better Sell-through
Testing Packaging Design to Increase Sell-through and Margins
Informing Assortment and Investment Decisions to increase Sales and Margins through First Insight
Informing Assortment and Style Decisions for Better Search Results and Greater Customer Value through First Insight
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