Outsmarting Disruption: Navigate Assortment and Pricing Decisions with Voice of Customer Analytics

COVID-19 has shaken retail’s reality. Amid market disruptions and shifts in ways of working, brands and retailers around the world need new ways to triage orders and plan for market recovery by implementing strong, data-driven product strategies and offerings.

Strategic digital solutions can help. First Insight and Columbus Consulting hosted an interactive digital session focused on leveraging customer data analytics to navigate assortment and pricing challenges in today’s crisis environment and beyond. 

Retail experts from rue21, Columbus Consulting, and First Insight led the interactive discussion:

Featured Speakers

Mark Chrystal
Chief Analytics Officer


Jim Shea
Chief Commercial Officer
First Insight


Kate Gorman
Managing Partner & Board Chair 
Columbus Consulting


Daniel Binder
Columbus Consulting


Brad Eckhart
Columbus Consulting


Rich Pedott
Columbus Consulting

Featured Speakers:

  • Mark Chrystal, Chief Analytics Officer at rue21
  • Jim Shea, Chief Commercial Officer at First Insight
  • Daniel Binder, Partner at Columbus Consulting (former President of DFS/LVMH)
  • Brad Eckhart, Partner at Columbus Consulting (Ralph Lauren, J. Jill, Finish Line)
  • Rich Pedott, Partner at Columbus Consulting (Calvin Klein, Macy’s, Limited Brands)

Watch the replay of the event today & highlight clips below.

Dr. Mark Chrystal - rue21's Most Critical Decisions in the Next 2-3 Months


Daniel Binder - The Strategic Importance of Analytics


Jim Shea & Dr. Mark Chrystal - Using First Insight For Digital Line Reviews

Bradley Eckhart - Framing Up Modifications to Future Assortments

Richard Pedott - Customer Driven Insights Enable Optimization


Jim Shea - How First Insight Works


Watch the Full Video

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