Karen Pinney, Chief Merchandising Officer at rue21, Sonia Lapinsky, Managing Director, Retail at AlixPartners and Gretchen Jezerc, SVP, Marketing at First Insight, discuss how rue21 and other retailers are leveraging data and science to improve speed to market and drive value in their business.
- How to work smarter: cost-efficient strategies retailers and brands should consider to bring the right products to market, faster
- How data and AI have enabled rue21 to focus its assortment earlier, enabling them to drive speed to market, maximize sell-through and minimize risk
- How rue21 replaced in-store testing with Voice of the Customer analytics to understand their customer segments, driving speed and financial results
Clips from the Webinar
Alix Partners: The benefits of speed are apparent in margin gains
rue21: Making Better Assortment Decisions - Reducing Markdowns at the Source
rue21: Optimizing Price and Assortment
rue21: Understanding the Customer
rue21: Using First Insight Data
rue21: All fashion needs to be 'Fast Fashion'