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The Value of Being Right, Faster


Karen Pinney, Chief Merchandising Officer at rue21, Sonia Lapinsky, Managing Director, Retail at AlixPartners and Gretchen Jezerc, SVP, Marketing at First Insight, discuss how rue21 and other retailers are leveraging data and science to improve speed to market and drive value in their business.

  • How to work smarter: cost-efficient strategies retailers and brands should consider to bring the right products to market, faster
  • How data and AI have enabled rue21 to focus its assortment earlier, enabling them to drive speed to market, maximize sell-through and minimize risk
  • How rue21 replaced in-store testing with Voice of the Customer analytics to understand their customer segments, driving speed and financial results

Clips from the Webinar

Alix Partners: The benefits of speed are apparent in margin gains

rue21: Making Better Assortment Decisions - Reducing Markdowns at the Source


rue21: Optimizing Price and Assortment


rue21: Understanding the Customer


rue21: Using First Insight Data


rue21: All fashion needs to be 'Fast Fashion'


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Topics: Product Development, Fast Fashion, Consumer Insight Analyst, Webinar, Improve Forecast Accuracy, women's apparel, New Product Success Rates, Customer-focused Assortments, Men's Apparel, Menswear, accessories, Merchant, Designer, Buyer, Inform Design Decisions, Reduce Markdowns, Strategic Planner, Product Selection, Reduce Store Testing, womenswear, Product Differentiation, Women's Accessories, Men's Accessories, Womens Shoes, Mens Shoes, rue21, Reduce Sample Costs, Improve Product Success, Improve Product Success Rates, Improve Speed to Market

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