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Watch the exclusive webinar with Gretchen Jezerc, VP Marketing & Product Management at First Insight and Mark Chrystal, SVP & Chief Supply Chain Officer at David's Bridal as they discuss how First Insight helps David's Bridal optimize their supply chain operations. Through what Mark Chrystal describes as "a mixed-method approach," David's Bridal has transformed both quantitative and qualitative data into measurable success, fewer markdowns and higher hit rates.
Mark Chrystal discusses the challenges with in-store testing and rethinks its role in their new product testing toolkit.
"Store-based product tests are difficult to control, with…results that don’t always translate when those products are expanded to larger groups of stores."
"With the implementation of First Insight, we were able to cut months out of our time-to-market calendar."
Mark discusses the improvements in hit rate from testing using First Insight and how the results have helped him gain adoption among merchants within David’s Bridal.
“The use of First Insight has improved our ability to pick winning styles by about 30%.”
"Our customers are now spending most of their product-browsing time using image-based research tools [such as] internet and website searches."
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