Winning Product Experiences: How Kohl's Creates Value with Predictive Analytics and Product Differentiation

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

In this discussion moderated by Sheena Butler-Young, Deputy Editor at FN, learn from Dan Plas, Senior Vice President - General Manager Accessories, Jewelry, Footwear & Gifting of Kohl's, and Jim Shea, Chief Commercial Officer of First Insight, about the value of predictive analytics and how incorporating voice-of-customer learnings can help retailers and wholesalers succeed with today's constantly evolving customer. Hear more about Kohl's efforts to improve SKU rationalization, optimize their brand portfolio, and differentiate their product offering to increase product success rates.

Highlight Clips

Jim Shea & Dan Plas | Why COVID is Driving the Need for Retail Transformation


Dan Plas | Kohl's + Predictive Analytics


Dan Plas | The Importance of Engaging with the Consumer

Dan Plas & Jim Shea | The Importance of Being Consumer-Led & Data-Informed

Dan Plas & Jim Shea | How to Do More with Less & Serve the Consumer Better with SKU Rationalization

Dan Plas & Jim Shea | The Acceleration and Importance of Innovation

Dan Plas & Jim Shea | Advantages of Predictive Analytics for Wholesalers & Retailers

Jim Shea | Where First Insight is Headed: Experience Management

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