2025 Holiday Shopping Report: AI Adoption, Budget Shifts & New Consumer Behaviors

Holiday Shoppers Are Leaning on AI, Value, and Convenience More Than Ever

This year’s holiday season looks very different from years past. With tighter budgets, rising shipping concerns, and new digital behaviors reshaping the path to purchase, consumers are approaching holiday shopping with sharper priorities—and AI is quickly becoming their go-to tool.

This year’s findings show a shopper who is more digitally empowered, more value-driven, and more convenience-obsessed than ever. Get the full story on how consumers plan to shop—and what retailers must do to meet their expectations.

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