Reports & Whitepapers

Consumer Holiday Shopping Trend Report 2022

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Inflation, excess inventory, returns, and promotional strategy are just some of the challenges facing retailers this holiday season. This report reveals key consumer insights in major areas: spending, online vs in-store shopping, social media, shipping, gift cards, luxury, returns, promotions, and more. Inform your retail strategies and better understand how today's consumer is shifting their spending and behavior this holiday.

Key findings

  • About 70% report only needing a 30% discount or less to entice their purchase.
  • 75% of consumers will not purchase from a retailer if they charge for returns.
  • 77% will spend the same or more this year compared to last year.
  • 73% of consumers expect a return policy of 60 days or less.
  • Two-thirds of consumers expect to holiday shop at big-box retailers.

What influences in-store and online holiday purchases graph

This Report Includes:

  • When consumers plan to start holiday shopping.
  • In-store vs online purchasing.
  • How and where shoppers are cutting back.
  • Social media's role in gifting.
  • Shipping expectations and willingness to pay.
  • Luxury gifting and spending.

About First Insight

First Insight allows retailers and brands to keep a pulse on their customers with actionable voice of customer data. See how you can maximize your margins, optimize promotional strategy, and keep your customer at the center. Request a demo today to learn how First Insight's Retail Decision Platform can help you create better products and experiences to power your business. 


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