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Inside this Infographic:
As part of First Insight’s ongoing series of consumer studies, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors,” new data released includes consumer shopping behavior as vaccines roll out nationwide. The study found that a third of Americans are not comfortable getting vaccinated and that sixty-one percent of Americans would cut back on spending if a national lockdown were enforced. The survey of more than 1,000 people also found a 73 percent increase on how Coronavirus was impacting purchase decisions and a 69 percent increase on the number of consumers who cut back on spending due to COVID compared to data fielded in February 2020. Read our press release for more details.
Download our infographic for a deeper look at consumer purchase behavior as the vaccines roll out.
Now publishing the ninth study in the series, the company has been tracking consumer data since February 28, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 1,000 respondents, balanced by gender, geography and generation, and the latest survey was fielded on January 13, 2021. It was completed through proprietary sample sources amongst panels who participate in online surveys. Further details on the findings are available upon request.
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