The Discount Dilemma and Returns Risk Report Holiday 2022

Retailers are up against the wall having to make key decisions this holiday season that will have a significant impact on their business. Aligning promotional strategy with customer demand, charging for returns, and anticipating spending during soaring inflation are just a few big questions retailers need to get right. This report explores consumer trends and sentiment on returns, promotions, willingness to pay, and more across gender, income, and generation. 

Despite volatile economic challenges, such as rising inflation and excess inventory, consumers are more optimistic about spending than retailers believe them to be. This report finds that 75% of shoppers will pay the full ticket price if they or the person they're buying for really wants it. Consumers are also more enticed this year by light discounts. On average 43% of shoppers in 2020 were attracted by a 30% discount or less promotion and this year it jumped to 53% across the same categories. 

This report includes key consumer insights on:

• Promotional offer amount to entice purchase
• 2020 vs 2022 trend data on promotions by retail category
• When shoppers plan to or have already started holiday shopping
• Willingness to pay full price
• Return policy expectations
• Sentiment on being charged for returns
• How shoppers are cutting back

Download the full report for the latest consumer trends so you can better understand today's consumers this holiday season and into the new year.

First Insight allows retailers and brands to keep a pulse on their customers with actionable voice of customer data. See how you can maximize your margins, optimize promotional strategy, and keep your customer at the center. Request a demo today to learn how First Insight's Retail Decision Platform can help you create better products and experiences to power your business.