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Retailers are up against the wall having to make key decisions this holiday season that will have a significant impact on their business. Aligning promotional strategy with customer demand, charging for returns, and anticipating spending during soaring inflation are just a few big questions retailers need to get right. This report explores consumer trends and sentiment on returns, promotions, willingness to pay, and more across gender, income, and generation.
Despite volatile economic challenges, such as rising inflation and excess inventory, consumers are more optimistic about spending than retailers believe them to be. This report finds that 75% of shoppers will pay the full ticket price if they or the person they're buying for really wants it. Consumers are also more enticed this year by light discounts. On average 43% of shoppers in 2020 were attracted by a 30% discount or less promotion and this year it jumped to 53% across the same categories.
This report includes key consumer insights on:
Download the full report for the latest consumer trends so you can better understand today's consumers this holiday season and into the new year.
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