Reports & Whitepapers

Exclusive Assortments White Paper

"Developing Exclusive Fashion Assortments Using Consumer Insight"

What You Will Learn: 

The landscape of the retail industry is changing rapidly. With the overall industry growing at only 3-4% per year (according to the National Retail Federation), retailers and brands are in a constant tug-of-war to gain share. Certain categories are growing faster than others, and the players need to ensure they are well-represented in these categories while reducing their investments in slower growth areas.

This white paper will discuss: 

  • How brands and retailers can apply predictive analytics to consumer data to identify which products are most valued by their customers

  • How to tailor an exclusive assortment to your customer base that is unique and profitable

  • How to avoid product commoditization

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