"Developing Exclusive Fashion Assortments Using Consumer Insight"
What You Will Learn: The landscape of the retail industry is changing rapidly. With the overall industry growing at only 3-4% per year (according to the National Retail Federation), retailers and brands are in a constant tug-of-war to gain share. Certain categories are growing faster than others, and the players need to ensure they are well-represented in these categories while reducing their investments in slower growth areas. This white paper will discuss:
How brands and retailers can apply predictive analytics to consumer data to identify which products are most valued by their customers
How to tailor an exclusive assortment to your customer base that is unique and profitable
First Insight, Inc.
2000 Ericsson Drive, Suite 200 Warrendale, PA 15086-6507