Reports & Whitepapers

The State of Consumer Spending: Gen Z's Passion for Sustainability Boosts the Resale Market

Generations-Report COVER IMAGE


First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania asked consumers in the U.S. how sustainable practices are impacting their shopping habits and purchase decisions. The results point to the accelerating adoption of sustainable resale and recommerce options, with Generation Z influencing other generations towards sustainability. For example, Boomers are now 56 percent more likely to engage in recommence models than they were just two years ago.

Consumers demand sustainability from retailers. First Insight helps retailers reduce waste by using digital product testing and predictive analytics to create, produce, and market the products customers want and to understand consumer views on sustainable products. Learn more about how First Insight can help kick-start sustainability initiatives.

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First Insight's findings are based on the results of a U.S. consumer study conducted in partnership with the Baker Retailing Center at The Wharton School of the University of Pennsylvania of a targeted sample of more than 1,000 respondents, balanced by gender, geography, and generation, and was fielded between July 1, 2021, and July 10, 2021. The analysis was completed through proprietary sample sources among panels who participate in online surveys. Further details on the findings are available upon request.

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