Reports & White Papers

An Assessment of Alternative Merchandise Testing Methods

What You Will Learn: 
This white paper provides an in-depth assessment of several merchandise testing methods, including two types of in-store testing and e-commerce testing. From this white paper you will learn about:

  • The challenges associated with current testing methods
  • Alternatives to existing testing methods
  • How to significantly reduce costs associated with testing while accelerating the time to market
Download White Paper