Reports & White Papers

Mitigating the Risks of New Product Introductions

An Assessment of Alternative Merchandise Testing Methods

What You Will Learn: 
This white paper provides an in-depth assessment of several merchandise testing methods, including two types of in-store testing and e-commerce testing. From this white paper you will learn about:

  • The challenges associated with current testing methods
  • Alternatives to existing testing methods
  • How to significantly reduce costs associated with testing while accelerating the time to market

As Seen On:

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