Reports & Whitepapers

Secondhand Holiday Gifting Consumer Report

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According to our research, nearly half of consumers purchase secondhand gifts. This report uncovers consumer behavior and trends around purchasing pre-owned, types of recommerce models shoppers prefer, and what categories they plan to gift.

Key findings

  • 42% of consumers plan to purchase pre-owned gifts.
  • Affluent consumers plan to purchase more used gifts than middle and lower income
  • Brand-operated resale is favored the most by affluent shoppers
  • Entertainment, electronics, and apparel are the top categories for secondhand gifting
  • Luxury is the least gifted compared to all categories surveyed

Download the full report for the latest consumer trends so you can better understand today's consumers this holiday season and into the new year.

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