Reports & Whitepapers

Create Successful Products Faster w/ 3D Design & Predictive VoC Tools



2020 and 2021 presented huge challenges to the retail industry. Our guide shows you how to leverage Voice of the Customer Analytics and 3D Product Creation to revolutionize your business and emerge stronger.

In this book, we discuss:

  • Industry Challenges
    How to mitigate rising production costs, sustainability expectations, and diversifying production with the Voice of the Customer (VoC) and 3D Product creation (DPC).
  • Opportunities To Succeed
    Learn how companies can optimize decisions and touchpoints throughout their product creation processes by leveraging both VoC and DPC.
  • Benefits Throughout the Product Life Cycle
    Learn how VoC can be used at any stage of the product life cycle with use cases for small to large companies.
  • Improving Process and DataFlow With Integrations
    Example streamlined processes using integrations between VoC, PLM, and 3D platforms.
  • Success Stories From the Industry
    Companies are betting on Voice of Customer Analytics and 3D Product Design as high-potential investment opportunities. Learn what retailers have to say about about their investment in both capabilities

Executive insights

Kalypso's Partner and Retail Consumer Goods Industry Practice Leader, Steve Riordan and First Insight CEO, Greg Petro discuss the importance of leveraging VoC and 3D DPC.

Kalypso's Director, Will Yester and First Insight Global Vice President - Retail Industry Solutions, Charlie Holmes discuss how companies are betting on VoC Analytics and DPC as high-potential investment opportunities.

Product Creation Processes are Changing Rapidly

Over the past several years, retailers and brands have experienced seismic industry changes impacting product creation teams: fierce new competitors, a rapid acceleration of direct-to-consumer expectations for personalization and sustainability, and massive supply chain disruptions, just to name a few.


New Technologies Can Help You Outperform the Competition

Exciting, new digital technologies promise to help brands and retailers to stay competitive in this rapidly changing landscape. Voice of Customer (VoC) and 3D Digital Product Creation (DPC) are driving tremendous value when successfully implemented, but too often these complementary capabilities are disconnected. DPC and VoC are great, but together they are even better.

Rapid, Accurate, and Actionable Predictive Outcomes

Combining VoC with DPC results in accurate, insightful and actionable feedback for retailers and brands – leading to an optimized product line earlier in the process, without a physical sample. Retailers and brand leaders need to develop a cross-functional view of the digital thread and a point of view about how the landscape of new digital technologies can be connected to generate greater value across discover, create, make and sell activities.

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