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2020 and 2021 presented huge challenges to the retail industry. Our guide shows you how to leverage Voice of the Customer Analytics and 3D Product Creation to revolutionize your business and emerge stronger.
Kalypso's Partner and Retail Consumer Goods Industry Practice Leader, Steve Riordan and First Insight CEO, Greg Petro discuss the importance of leveraging VoC and 3D DPC.
Over the past several years, retailers and brands have experienced seismic industry changes impacting product creation teams: fierce new competitors, a rapid acceleration of direct-to-consumer expectations for personalization and sustainability, and massive supply chain disruptions, just to name a few.
Exciting, new digital technologies promise to help brands and retailers to stay competitive in this rapidly changing landscape. Voice of Customer (VoC) and 3D Digital Product Creation (DPC) are driving tremendous value when successfully implemented, but too often these complementary capabilities are disconnected. DPC and VoC are great, but together they are even better.
Combining VoC with DPC results in accurate, insightful and actionable feedback for retailers and brands – leading to an optimized product line earlier in the process, without a physical sample. Retailers and brand leaders need to develop a cross-functional view of the digital thread and a point of view about how the landscape of new digital technologies can be connected to generate greater value across discover, create, make and sell activities.
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