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One of the greatest challenges retailers face today is pricing. 

Gaining greater control of your pricing strategy starts with how you price your products from Day 1. We enable retailers and brands to determine optimal entry price points and forecast average unit retail (AUR) prices before products hit the market. 

Maximize Gross Margin

Retailers and brands can quickly quantify market demand for an item at each price point. 

Forecast AUR 

View a price elasticity curve for each new product before it is launched. 

Identify MarginMovers

Products found through
InsightPricing that can bear a higher starting price point than originally planned are known as MarginMovers. 

Want to forecast a new product's AUR?

The Demand Curve lets retailers and manufacturers clearly see a forecast of a new product’s AUR. See relative demand at each price point, which can help merchants determine opportunities to increase prices.

Want to set optimal initial prices?

First Insight’s solution is driving margin gains for retailers and brands by showing them which products – known as MarginMovers – can bear a higher price point than originally planned.