Ready to learn more?

Start the Conversation

Over 50% of new products fail - how do you know which ones will be the winners? 

We help retailers optimize product assortments by identifying winning new products and design elements, before costly investment decisions are made. 

Select products icon
Select Products

Select new products with confidence, armed with predictive consumer data. Choose more winning products and eliminate under-performers before they are manufactured.

Modify designs icon
Modify Designs

Modify new designs early in the development cycle to improve performance. Understand which new categories represent the best opportunity for brand extension.

Identify trends icon
Identify Trends

Learn which attributes will resonate best with consumers in the months ahead. Identify trends at an item and category level. 

Clear Product Rankings

First Insight gives merchants clear guidance on new product performance to enable informed buying decisions, using input from hundreds or thousands of consumers..

Identify Opportunities to Improve Designs

Aggregated comments using First Insight's top word technology let merchants and designers see what consumers are saying about new products, so designs can be improved early in the development cycle.