![First Insight Named a Major Player by IDC in MarketScape for Worldwide B2C Retail Price Optimization](https://www.firstinsight.com/hs-fs/hubfs/IDC.jpg?width=365&name=IDC.jpg)
Analyst Coverage
Respected industry analysts have long recognized First Insight as a pioneer and leader. Read about their coverage and endorsements here.
Posts about Merchant:
![First Insight Named a Major Player by IDC in MarketScape for Worldwide B2C Retail Price Optimization](https://www.firstinsight.com/hs-fs/hubfs/IDC.jpg?width=365&name=IDC.jpg)
![Gartner Logo](https://www.firstinsight.com/hs-fs/hubfs/Gartner%20Logo.jpg?width=365&name=Gartner%20Logo.jpg)
![Gartner Logo](https://www.firstinsight.com/hs-fs/hubfs/Gartner%20Logo.jpg?width=365&name=Gartner%20Logo.jpg)
Analyst Coverage
Gartner Recognizes First Insight for its InsightPricing Solution
![IDC Perspective: Outside-In Analytics – Market, Competitor, and Customer Insight for Better Planning, Assorting, and Buying](https://www.firstinsight.com/hs-fs/hubfs/IDC.jpg?width=365&name=IDC.jpg)
![Tapping the Front Line: Empowered Stores at David’s Bridal](https://www.firstinsight.com/hs-fs/hubfs/Retail%20Systems%20Research.jpg?width=365&name=Retail%20Systems%20Research.jpg)
Analyst Coverage