Gartner Recognizes First Insight for InsightPricing and ElastiCast Solutions

June 27 2018 by Gretchen Jezerc

First Insight announced today that it was recognized for the fourth consecutive year in Gartner’s 2018 “Market Guide for Unified Price, Promotion and Markdown Optimization (UPPMO) Applications.” The report, by Gartner Research Director Robert Hetu and Principal Research Analyst Kelsie Marian,

The report notes “This technology can provide improved pricing and promotion planning and management throughout the entire life cycle of the merchandise. Individual price, promotion and markdown optimization solutions are being combined to form a unified solution to better align with the way that price is managed during the product's life, whether short-seasonal products or multiyear basic replenishment items.”

In the report, First Insight was listed among the representative vendors, and Gartner reviewed First Insight's InsightPricing and ElastiCast solutions.

“We are very proud to that our solutions have been included in Gartner’s Market Guide for UPPMO,” said Greg Petro, founder and CEO of First Insight. “Consumers have more information than ever at their fingertips, and retailers and brands must be quick to adjust their product and pricing strategies. InsightPricing and ElastiCast take the guesswork out of pricing, which is essential in today’s retail environment.”

Read the press release here.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


pricing  Department Store  Gartner  Merchandising  Consumer Products  Marketer  Wholesale  Market Guide  pricing applications  New Product Success Rates  UPPMO  Ecommerce/Catalog  Merchant  Luxury Retail  Reduce Markdowns  Set Entry Price Points  Strategic Planner  Specialty Retail

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