IDC Perspective: Outside-In Analytics – Market, Competitor, and Customer Insight for Better Planning, Assorting, and Buying

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Data is being generated all the time, and one of the biggest challenges facing retailers today is being able to utilize it. Through available analytics services, you can use big data to improve assortment planning strategies. In this perspective, Greg Girard, Program Director, World-Wide Omni-Channel Retail Analytics Strategies at IDC Retail Insights, identifies key technologies underlying transformational and incremental outside-in analytics.

“First Insight offers merchants a cloud-based customer insight-as-a-service platform for high-volume, rapid-fire solicitation, collection, and analysis of what customers think of specific products before making purchase commitments to vendors, finalizing designs, setting initial prices, or releasing merchandise to market.” Girard wrote.

Request a copy of the report, and learn about the available technology to help advise your assortment planning strategies.


Marketer  IDC  idc retail insights  Merchant  Designer  Set Entry Price Points