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  • Solutions
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research & Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
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    • Why First Insight?
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    • Press Releases
    • First Insight in the News
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    • Greg Petro's Forbes Blog
    • Reports
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      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
First Insight Blog

How to Survive and Thrive in Retail Today: Digitizing the Supply Chain

Line Review Process
First Insight Blog

Don’t Just Digitize Your Line Review Process – Improve it with VoC Data and Predictive Analytics

First Insight Blog

Next-Gen XM: Improve the Success of your Future Customer, Product, Brand and Employee Experiences

First Insight Blog

Buy Smarter by Listening to the Voice of Your Customers

Woman holds shopping bag wearing gloves and mask
First Insight Blog

The Road to In-Store Safety: What Safety Measures Will Help Customers Feel Safe in Stores?

mall foot traffic
First Insight Blog

Malls Forced to Undergo Further Transformation as They Reopen

First Insight Blog

Retail's MVPs: Retailers & Brands Who Are Stepping Up During Coronavirus

First Insight Blog

Market Disruptions Happen. Here Are 4 Ways We Help Retailers and Brands Navigate Them.

First Insight Blog

COVID-19 Retail Slowdown: What Retailers and Brands Can Do to Keep Business Moving

First Insight Blog

CPG, Big Data, and a Rapidly Changing Industry

First Insight Blog

The Year in Review: 2019

First Insight Blog

High Speed Holiday: Why This Holiday Season Is All Gas and No Brakes

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