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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

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CPG, Big Data, and a Rapidly Changing Industry

by Gretchen Jezerc February 21, 2020

High Speed Holiday: Why This Holiday Season Is All Gas and No Brakes

by Gretchen Jezerc December 13, 2019

Key Takeaways from Retail's Movers + Makers at WWD's Apparel & Retail CEO Summit

by Gretchen Jezerc November 12, 2019

Ahead of the Pack: Accurate AI for Digital Product Testing

by Gretchen Jezerc October 31, 2019

Steer Clear of Controversy: How First Insight Helps Retailers and Brands Avoid Launching Offensive Products

by Gretchen Jezerc September 26, 2019

4 Benefits of Incorporating Voice of the Customer Data into Your PLM Solution

by Quach Hai of PTC August 2, 2018

Speed. Scale. Science. The Future of Market Research

by Joe Callahan August 17, 2015

Data: The Oil in Today’s New Economy

by Joe Callahan July 17, 2015

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