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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
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    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
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  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about voice of the customer:

Merchandise Planning and AI
First Insight Blog

How is AI Transforming Merchandise Planning?

First Insight Blog

How Getting Customer Feedback Pre-Launch Can Save Your Brand from a Marketing Crisis

Insight IQ Sentiment
First Insight Blog

Gen AI – Saving Time and Getting Closer to Your Customers

tiktok creator filming video
First Insight Blog

The TikTok Challenge: Managing Inventory and Demand Spikes

Holiday Planning 2024
First Insight Blog

How Unified Retail Teams Can Win Planning for Holiday and Seasons Beyond

backpack on the ground next to student
First Insight Blog

Stepping into the School Year: Key Footwear Trends for Back-to-School

First Insight Blog

Candid Conversations about AI and Retail

Leveraging Voice-of-Customer to avoid marketing misfires
First Insight Blog

Leveraging Voice-of-Customer Platforms to Avoid Marketing Misfires

Zero-Party Data
First Insight Blog

What is Zero-Party Data?

Winning Promotional Strategies Start With Brand Experience Management
First Insight Blog

Winning Promotional Strategies Start With Brand Experience Management

Disconnect Between Retail Executives and Consumers
First Insight Blog

Report: How Retailers & Consumers are Disconnected on Inflation

First Insight Blog

Returning to Normal: How Retail Can Beat the Returns Challenge

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