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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
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    • Apparel & Fashion
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    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
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      • Price Optimization Software
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      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about voice of the customer (2):

First Insight Blog

Executing Digital Transformation is Table Stakes for Retail

First Insight Blog

Retail’s Sustainable Shopper: Gen Z’s Sustainability Pledge, Waste Reduction and The New Values Shopper

Line Review Process
First Insight Blog

Don’t Just Digitize Your Line Review Process – Improve it with VoC Data and Predictive Analytics

First Insight Blog

Next-Gen XM: Improve the Success of your Future Customer, Product, Brand and Employee Experiences

Office Crocs Blog Image-1
First Insight Blog

Pick Me a Winner: Crocs and First Insight in STORES Magazine

what are VOC tools
First Insight Blog

What are Voice of the Customer (VoC) Tools?

ReMode-BG-Image
First Insight Blog

What We’re Most Looking Forward To At ReMode

First Insight Blog

Listening to the Voice of OUR Customer

data across teams
First Insight Blog

Retail Digital Transformation: 3 Key Takeaways

igor-ovsyannykov-254187.jpg
First Insight Blog

ElastiCast: The World's First and Only Solution for Forecasting Price Elasticity

voice of the customer
First Insight Blog

How s.Oliver Picks Winners Faster By Listening to the Voice of the Customer

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