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First Insight Blog

Check out our blog posts for a broad-ranging overview of market trends, research findings, and company news.

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Voice of Customer (VoC) Analytics – A New Normal in Today’s Retail Environment

by Gretchen Jezerc & Eric Sun February 5, 2021

Next-Gen XM: Improve the Success of your Future Customer, Product, Brand and Employee Experiences

by Gretchen Jezerc January 29, 2021

Buy Smarter by Listening to the Voice of Your Customers

by Gretchen Jezerc July 16, 2020

The Road to In-Store Safety: What Safety Measures Will Help Customers Feel Safe in Stores?

by Gretchen Jezerc May 22, 2020

Fear Factor: Reopening Malls Means Transforming... Again

by Greg Petro May 1, 2020

Retail's MVPs: Retailers & Brands Who Are Stepping Up During Coronavirus

by Gretchen Jezerc April 24, 2020

Market Disruptions Happen. Here Are 4 Ways We Help Retailers and Brands Navigate Them.

by Gretchen Jezerc April 16, 2020

COVID-19 Retail Slowdown: What Retailers and Brands Can Do to Keep Business Moving

by Gretchen Jezerc March 16, 2020

CPG, Big Data, and a Rapidly Changing Industry

by Gretchen Jezerc February 21, 2020

NRF 2020 Vision: Key Insights From Our Customers and Partners

by Gretchen Jezerc January 23, 2020

The Year in Review: 2019

by Gretchen Jezerc December 19, 2019

High Speed Holiday: Why This Holiday Season Is All Gas and No Brakes

by Gretchen Jezerc December 13, 2019

Key Takeaways from Retail's Movers + Makers at WWD's Apparel & Retail CEO Summit

by Gretchen Jezerc November 12, 2019

Ahead of the Pack: Accurate AI for Digital Product Testing

by Gretchen Jezerc October 31, 2019

Steer Clear of Controversy: How First Insight Helps Retailers and Brands Avoid Launching Offensive Products

by Gretchen Jezerc September 26, 2019

The Trade War Rages On: How Retailers and Brands Can Shield Themselves from Tariff Threats

by Gretchen Jezerc August 26, 2019

First Insight Retail Trivia: Are You an Industry Expert?

by Gretchen Jezerc August 6, 2019

A World of Difference: How AI and Machine Learning are Making Our Lives Better

by Gretchen Jezerc July 29, 2019

Key Takeaways from World Retail Congress 2019: The Need for Speed

by Greg Petro & Ian McGarrigle June 27, 2019

World Retail Congress 2019: High Velocity Retail

by Gretchen Jezerc May 2, 2019

The Block Northway: A Retail Renaissance Right in Our Backyard

by Gretchen Jezerc April 18, 2019

Unified Retailing 2019: The Profitability of Customer Focus

by Gretchen Jezerc April 11, 2019

The World Water Crisis and Retail

by Gretchen Jezerc March 22, 2019

Pick Me a Winner: Crocs and First Insight in STORES Magazine

by Gretchen Jezerc March 4, 2019

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