Marks & Spencer is listening to its customers.
Five years after enlisting First Insight to assist in determining design, buying and pricing for lingerie products, Marks & Spencer (M&S) has scaled up the company’s “Voice of the Customer” product testing.
The U.K.-based retailer has since expanded the consumer-driven predictive analytics software platform to more than 50 departments in apparel and footwear, covering both its own private label brands and third-party brands, according to Elaine Wheeler, head of digital product development at Marks & Spencer.
Hear from Elaine Wheeler, head of digital product development at Marks & Spencer, Greg Petro, CEO and founder of First Insight in a recent fireside chat with Edward Hertzman, president and founder of Sourcing Journal as they discuss how testing has been fruitful for M&S.
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