My Role


Consumer preferences are changing faster than ever.
By the time your designs move from CAD drawing to showroom floor, they may already be irrelevant.

Current processes just don’t cut it in today’s see now – buy now market:

  • In-store testing is expensive and time consuming
  • No access to real-time customer preferences
  • Don’t know which categories represent the best opportunity for brand extension

First Insight allows you to modify designs early in the development cycle to improve product performance. Understand which attributes resonate best with your target audience, and which elements need to be changed.

  • Integrate consumer feedback
  • Shorten your product development timeline
  • Enhance your product relevancy
  • Produce designs that resonate with consumers when they’re ready to buy

Learn how First Insight is revolutionizing the industry for designers around the world.

Schedule a Meeting