Greg Petro's Forbes Blog
            
          
          
          
            
      Greg Petro's Forbes Blog
First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.
Posts about brands:
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      Express, Inc.’s New Boss Is a Retail Branding Maven
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      As Third-Party Cookies Fade, Brands Get Personal
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      Merry Christmas, Retailers and Brands: Consumers Have Cash and Confidence
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      What Airbnb Could Teach Brands About Digital Advertising
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      How Brands Can Turn a Recession Into Marketing Gold
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      Last-Mile Delivery War Heats Up As Amazon Rivals Multiply
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      Bed, Bath & Beyond’s Disaster: What Happens When Brands Lose Their Visions
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      Retailer-Fashion Brand Matchups Thrill Wall Street But Often Fail
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      To Survive COVID, Retailers Need to Embrace Creative Destruction
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      Retailers and Brands May Offend Some to Align With Their “Tribe”
            
          
        
        
        
          
          
          
            
              Greg Petro's Forbes Blog
            
          
          
          
            
      