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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

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Posts about Gen Z (2):

Greg Petro's Forbes Blog

Gen Z is Emerging As the Sustainability Generation

Greg Petro's Forbes Blog

Pandemic and In-Store Promotions: Younger Generations Don’t Need Them, Older Generations Don’t Want Them

Greg Petro's Forbes Blog

Sustainable Retail: How Gen Z is Leading the Pack

Greg Petro's Forbes Blog

Gen Z: New Gender Norms, Fake News, Frugality And The Rise Of Retail's Next Power Generation

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