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First Insight
  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about brands:

Consumer Shopping
Greg Petro's Forbes Blog

Retail Brand Clout Fades as Savvy Consumers Shop Around

Express Storefront
Greg Petro's Forbes Blog

Express, Inc.’s New Boss Is a Retail Branding Maven

As Third-Party Cookies Fade, Brands Get Personal
Greg Petro's Forbes Blog

As Third-Party Cookies Fade, Brands Get Personal

Greg Petro's Forbes Blog

Merry Christmas, Retailers and Brands: Consumers Have Cash and Confidence

Airbnb
Greg Petro's Forbes Blog

What Airbnb Could Teach Brands About Digital Advertising

How Brands Can Turn a Recession Into Marketing Gold
Greg Petro's Forbes Blog

How Brands Can Turn a Recession Into Marketing Gold

Amazon Electric Delivery Trucks
Greg Petro's Forbes Blog

Last-Mile Delivery War Heats Up As Amazon Rivals Multiply

Bed Bath & Beyond
Greg Petro's Forbes Blog

Bed, Bath & Beyond’s Disaster: What Happens When Brands Lose Their Visions

Greg Petro's Forbes Blog

Retailer-Fashion Brand Matchups Thrill Wall Street But Often Fail

Greg Petro's Forbes Blog

To Survive COVID, Retailers Need to Embrace Creative Destruction

Greg Petro's Forbes Blog

Retailers and Brands May Offend Some to Align With Their “Tribe”

Greg Petro's Forbes Blog

Gearing Up For Back-To-Work (B2W) Fashion: Style, Comfort And Safety

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