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Select new products with confidence, armed with predictive consumer data.
Modify new designs early in the development cycle to improve performance.
Learn which attributes will resonate best with consumers in the months ahead.
First Insight gives clear guidance on new product performance, helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of your consumers. Choose more winning products and eliminate under-performers before they are manufactured.
First Insight gathers customer sentiment using our 'top word' technology. Merchants and designers can see what consumers are saying about new products, giving them the opportunity to improve designs and attributes early in the development cycle. First Insight helps you to understand which new categories represent the best opportunities for brand extension.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
Artificial Intelligence… Predictive Analytics… Machine Learning...
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.
And you receive actionable results within 24-48 hours – much faster than most other solutions.
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.View the Webinar & Highlights
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.Read the Case Study