Select Products
Select new products with confidence, armed with predictive consumer data.
Modify Designs
Modify new designs early in the development cycle to improve performance.
Identify Trends
Learn which attributes will resonate best with consumers in the months ahead.
First Insight gives clear guidance on new product performance, helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of your consumers. Choose more winning products and eliminate under-performers before they are manufactured.
First Insight gathers customer sentiment using our 'top word' technology. Merchants and designers can see what consumers are saying about new products, giving them the opportunity to improve designs and attributes early in the development cycle. First Insight helps you to understand which new categories represent the best opportunities for brand extension.
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn more
Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-book
Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the Webinar
This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & Findings
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & Highlights
© 2021 First Insight, Inc.
