InsightSelection: Design & Select Winning Products

Over half of new products fail. First Insight uses the Voice of the Customer and predictive analytics to show you which new products will be successful and which to avoid.

Realize Higher New Product Success Rates


First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are made.

Select Products

Select new products with confidence, armed with predictive consumer data.

Modify Designs

Modify new designs early in the development cycle to improve performance.

Identify Trends

Learn which attributes will resonate best with consumers in the months ahead.

Is your product assortment based on instinct?
On history? On hoping?

Stop guessing. Get the insight. Schedule a free demo today!

Results Screen Dresses - Mac Book

Clear Product Rankings

First Insight gives clear guidance on new product performance, helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of your consumers. Choose more winning products and eliminate under-performers before they are manufactured.


Identify Opportunities to Improve Designs

First Insight gathers customer sentiment using our 'top word' technology. Merchants and designers can see what consumers are saying about new products, giving them the opportunity to improve designs and attributes early in the development cycle. First Insight helps you to understand which new categories represent the best opportunities for brand extension.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning...
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

Is your product assortment based on instinct?
On history? On hoping?

Stop guessing. Get the insight. Schedule a free demo today!

From Startups to Global Brands, Our Customers Get Results

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.