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InsightSelection: Design & Select Winning Products

Over half of new products fail. First Insight uses the Voice of the Customer and predictive analytics to show you which new products will be successful and which to avoid.

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Realize Higher New Product Success Rates

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First Insight utilizes real-time data analytics and customer feedback to optimize product assortments and identify winning products and design elements before costly investment decisions are made.

Select Products

Select new products with confidence, armed with predictive consumer data.
Modify Designs

Modify new designs early in the development cycle to improve performance.
Identify Trends

Learn which attributes will resonate best with consumers in the months ahead.
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Clear Product Rankings

First Insight gives clear guidance on new product performance, helping merchant teams make informed buying decisions using input from multiple data points provided by hundreds or thousands of your consumers. Choose more winning products and eliminate under-performers before they are manufactured.

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Identify Opportunities to Improve Designs

First Insight gathers customer sentiment using our 'top word' technology. Merchants and designers can see what consumers are saying about new products, giving them the opportunity to improve designs and attributes early in the development cycle. First Insight helps you to understand which new categories represent the best opportunities for brand extension.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning...
Everyone claims they have them, but not all are alike. First Insight’s proprietary approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

From Startups to Global Brands, Our Customers Get Results

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.

Get a Custom Demo