WWD Mentions First Insight | Shuffleboard: First Insight Names CEO; Unspun Adds Two Chiefs
First Insight has named Jim Gruskin CEO, succeeding founder Greg Petro at the Pittsburgh-based consumer research and predictive analytics company.
Gruskin will oversee expansion of the company's technology and its work across consumer industries. First Insight combines customer feedback with machine-learning models to help businesses make decisions about product development, pricing, assortment and investment.
Gruskin previously led technology training company Global Knowledge and served on the executive team of its parent, Skillsoft. Earlier roles included senior strategy and finance positions at Dex One, media and technology investment banking at Morgan Stanley and investing at Prudential Capital.
Over his career as an executive, banker and investor, he has completed more than 60 transactions totaling over $100 billion, according to First Insight.
"What attracted me to First Insight was not simply its technology," Gruskin said. "It was the combination of nearly two decades of predictive modeling, direct feedback from real people and proof that better customer evidence can change where a company invests."
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