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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Digital Twins Could Cost Brands Consumer Trust: First Insight

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Digital Twin Tech Is A Double-edged Sword

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Customers Want to Provide Real Input, Not Simulated Feedback

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First Insight Releases Research On How Consumers Perceive Rising Use Of Digital Twins In Retail

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Many Consumers Using AI, Social Media For Holiday Shopping

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From Gut Instinct to AI: The New Era of Data-Driven Merchandising

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First Insight Research Flags Large Numbers of Holiday Shoppers Using Social Media and AI Tools This Year

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Byte-Sized AI: Google Adds Shoes to User-Centric Virtual Tryon; NoFraud Acquires Yofi

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Major Retailers Pilot First Insight’s Predictive AI Copilot Ellis Ahead of 2026

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Retailers Pilot Predictive AI Copilot 'Ellis'

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The Latest AI-powered Martech News and Releases

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