EMARKETER Mentions First Insight | How Curation Will Become Vital To Keeping Consumers In 2026

To simplify shopping for customers in 2026, retailers will provide curated product selections online and in-store, experts told EMARKETER. This will also strengthen loyalty and improve the shopping experience, attracting new customers and encouraging them to return regularly in the year ahead.

39% of consumers planned to use AI for discovery and shopping during the most recent holiday season, per November 2025 data from First Insight.

Read the full article on EMARKETER.

February 4 2026 by Christopher Wood for EMARKETER

first insight Report consumer behavior artificial intelligence ai Holiday Shopping emarketer ai product discovery retail artificial intelligence product discovery

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How Curation Will Become Vital To Keeping Consumers In 2026

EMARKETER Mentions First Insight | How Curation Will Become Vital To Keeping Consumers In 2026

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays