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      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
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First Insight
First Insight
  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
    • CPG
    • Grocery
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about gen z report:

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Press Coverage

As Boomers ‘Age Out of Peak Purchasing,’ How Can National Brands Retain Interest With Gen Z?

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Gen Z Still Chooses National Brands, But Pays Less Attention to Them: Report

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Gen Z Favors Private Label, Premium and D2C Products

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Gen Z Prefers National Brands, But Shifts Spending Across Categories

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59% of Gen Z Cut Back On Groceries to Splurge On Beauty and Wellness

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Gen Z Trading Down On Household Staples to Splurge on Health, Wellness and Beauty

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