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FranchiseWire Mentions First Insight | Hair Extension Franchises Tap Into Beauty Boom
A Once-Niche Salon Service Moves Into Everyday Beauty Routines
Hair extensions are having a moment.
Of course, the desire to add length, fullness and style to hair has been around for centuries. In ancient Egypt, wigs and hairpieces were part of fashion, beauty and status, according to a Live Science report.
These days, hair extensions have taken center stage and moved from a one-time splurge to an everyday beauty routine. While some clients still get them for weddings, photos and big nights out, many now use extensions as part of their regular look. With options like human hair, synthetic hair, clip-ins, tape-ins and professional salon methods, the category gives clients more ways to match their hair, lifestyle, budget and maintenance needs.
That appeal is especially strong with Gen Z, a generation that sees beauty as part of self-expression and self-care. First Insight found that 59% of Gen Z consumers cut spending in some categories so they can afford premium purchases in others, with health and wellness, skincare and beauty among the areas more likely to get that extra spend.
Read the full article on FranchiseWire.
